I love creating unique and functional designs that have the power to emote.
My passion for design stems from my career as a musician. I love the similarities between
graphic design and music and using one to inform the other when I work.
I’ve selected a number of projects that show the breadth of my work thus far.
To view and download the PDF version of my portfolio, click HERE
Please Enjoy!
UX/UI Concept Development
RAC LemonAid
RAC LemonAid is an original concept I devised in response to pain points held by Gen Zs when finding and purchasing their first car.
Using RAC’s acquired data, I used a broad spanning approach to this problem, which outlines how the Perth based institution could implement their own buying and renting model which would enable their insurance packages to be purchased in conjunction with a car; thusly enabling RAC to retain and grow their membership base.
Scope
App and web concept
Wireframing
Prototyping
Brand identity design
Marketing strategy
Programs used
Figma
Photoshop
Illustrator
In Design
LOGO DESIGN
Bright Lights
Perth 4x4 up-fitting company Autospec 4x4 were embarking on a new venture; developing a brand of high-quality driving lights to sell to their customers instead of various competing Australian companies. The name “Bright Lights” was given as the brand name and I was asked to design the logo.
After several rounds of iterations and tweaking, the resulting logo was selected and subsequently printed on the whole range of lights manufactured in China.
Scope
Branding/Art Direction
Liaising with Stakeholders
Product Mockup & Packaging Design
Programs used
Illustrator
Photoshop
LOGO DESIGN Continued
Cover Art & Poster Design
SIGNAGE & DISPLAYS
WA MOTOR MUSEUM
Signage for my band VOYAGER featured alongside the Toyota MR2 AW11 at the Western Australian Motor Museum. The posters are printed on double sided hybrid stands on display at the museum.
Scope
Art Direction
Adhering to Museum Specs
Prepress
Programs used
Photoshop
Illustrator
Australian 4wd & Adventure Show
All signage displayed for national 4x4 brand AutoSpec 4x4, printed on both double-sided vinyl hybrid stands as well as corflute. Additional signage also made for 4wd trade shows located in QLD & NSW.
Scope
Art Direction
Liasing with stakeholders
Prepress
Programs used
InDesign
Photoshop
Illustrator
CATALOGES & BROCHURES
Hawk Flooring Product Catalogue
Product catalogue designed for Perth flooring company HAWK, showcasing their premium range of flooring products. Working closely with the stakeholders, I redesigned their catalogue to maintain the current branding whilst refining it to better reflect the premium quality of the products contained within.
Scope
Art Direction
Liaising with Stakeholders
Maintaining brand guidelines
Prepress
Programs used
InDesign
Photoshop
Autospec4x4 Summit A4 Bi-fold Brochure
A marketing tool for the Autospec 4x4 sales team to demonstrate their products at-a-glace to potential customers quickly and efficiently.
Scope
Art Direction
Liaising with Marketing Team
Prepress
Programs used
InDesign
Photoshop

